CCI Welcomes Zafin As Our Newest Member

The Council of Canadian Innovators is excited to welcome Zafin and CEO Charbel Safadi as the newest member of our national network of scale-ups.

Zafin is driving transformation in the financial services sector, providing banks worldwide with advanced technology for core banking modernization and product and pricing management. These SaaS-driven solutions help banks streamline operational efficiency, deliver personalized experiences, and boost profitability, all while staying competitive in an industry facing growing demands from new technology and changing consumer expectations.

“We are redefining how banks innovate, enabling them to modernize decades of legacy tech and data - a transformation that demands significant cultural and structural shifts,” said Charbel Safadi, CEO of Zafin. We’re committed to supporting banks in reshaping their business models through product innovation, positioning them to build dynamic ecosystems for hyper-personalization and to become integral partners in their customers' broader financial journey.”

Based in Vancouver, British Columbia, Zafin partners with some of the world's most prominent banks, including major players in North America, Europe, and Asia —institutions such as ING, CIBC, and HSBC.

“Zafin’s transformative approach to financial technology is a great example of how Canadian companies are leading global innovation,” said CCI President Benjamin Bergen. “We’re excited to support Zafin as they continue to reshape the future of banking.”

Since 2015, the Council of Canadian Innovators has been committed to supporting high-growth Canadian-headquartered technology companies and advocating for policies that unlock the nation's innovation potential.