Financial Wellness, Made in Canada: How Toronto’s Borrowell is Helping More Canadians Take Control of Their Finances

For many Canadians, navigating credit scores, credit card options, and financial decisions can be overwhelming. Access to transparent, personalized credit information is essential to making informed financial choices, yet many individuals still struggle to find the right tools to manage their credit health and find the best financial products for their needs.

Borrowell, a Toronto-based fintech company led by CEO Andrew Graham, has made it its mission to change that. As one of Canada’s leading financial technology firms, Borrowell provides free credit scores, financial insights, and AI-driven financial product recommendations to millions of users, helping them take control of their financial well-being. By making credit education accessible and easy to understand, Borrowell is ensuring that more Canadians can build strong financial foundations, access better financial products, and make confident financial decisions.

Through its partnership with Neo Financial, another leading Canadian fintech company, Borrowell has been helping more Canadians discover modern financial solutions.

With a focus on a digital-first user experience, Neo Financial offers a range of financial products, including high-interest savings accounts, credit cards, investment accounts and mortgages. Canadians who use a Neo card also earn additional rewards at popular retailers across the country. By working with Borrowell, Neo Financial has been able to connect with more Canadians who are eager for new options outside the traditional banking options.

“Borrowell’s technology and insights have helped us better serve Canadians looking for modern financial solutions,” says David MacLean, VP of Growth Marketing at Neo Financial. “By leveraging Borrowell’s platform, we’re able to connect with individuals who might not otherwise be aware there can be more rewarding financial experiences that meet their needs.”

The collaboration between Borrowell and Neo reflects a growing trend in Canada’s fintech sector, where technology is being used to enhance financial inclusion and empower consumers. Through Borrowell’s platform, users not only gain access to their credit scores and tailored product recommendations, but also receive personalized advice on financial products that meet their needs.

For Andrew Graham, CEO of Borrowell, the partnership with Neo is about ensuring that more Canadians have access to the financial tools and products that suit them best.

“At Borrowell, we believe that financial well-being starts with access to the right information and the right products,” says Graham. “Our partnership with Neo allows us to help even more Canadians access financial products they need in a transparent and rewarding way. By combining technology, data, and financial expertise, we’re making it easier for everyone to feel confident about money.”

With the cost of living rising and more Canadians seeking smarter ways to get the most out of their finances, partnerships like the one between Borrowell and Neo demonstrate how Canadian fintech companies are leading the way in delivering better financial experiences. By simplifying credit access, providing more options, and empowering consumers with data-driven insights, Borrowell is proving that financial wellness shouldn’t be a privilege—it should be the standard.

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This article is part of CCI’s new “By Canadian Innovators” series, which showcases how members of the Council of Canadian Innovators work with homegrown companies to fuel their growth and make Canada more prosperous. Each story in this series highlights the unique contributions of these companies to building a more prosperous, innovation-driven economy. To learn more about the companies CCI works with to build a more prosperous Canada, visit our member directory.