CCI Welcomes Smile.io to Our National Team of Innovators

The Council of Canadian Innovators is proud to announce Smile.io and Co-Founder & CEO Mike Rossi as the newest member of our national network of scale-ups.

Smile.io is redefining customer loyalty with its platform, allowing businesses to create engaging loyalty programs. By providing a flexible and easy-to-use solution, Smile.io helps companies around the world reward their customers, boosting engagement and driving growth.

“Our goal at Smile is to help businesses build better relationships with their customers by making loyalty programs simple and accessible,” said Mike Rossi, CEO of Smile.io. “With our platform, brands can create programs that turn first-time customers into forever customers.”

Based in Waterloo, Ontario, Smile.io has helped over 100,000 businesses worldwide who use Smile to increase sales through customer loyalty.

“Smile.io is making it easier for businesses to connect with their customers in a meaningful way,” said CCI President Benjamin Bergen. “CCI is happy to welcome Mike and the Smile team as they continue to help businesses grow worldwide.”

Since 2015, the Council of Canadian Innovators has been committed to supporting high-growth Canadian-headquartered technology companies and advocating for policies that unlock the nation’s innovation potential.