Steve Hulford
Steve Hulford is a notable figure in the Canadian entrepreneurial landscape, primarily recognized for his significant contributions to the digital media sector. As the Co-Founder and CEO of Underknown, Hulford has positioned himself as a visionary storyteller and serial entrepreneur with a solid track record of success, including the sale of two companies. Underknown stands out as a pioneering digital media company that specializes in producing engaging and educational web series. These series are distributed across various digital channels in multiple languages, aiming to simplify complex subjects in a fun and engaging manner.
Before his current endeavors, Hulford's professional journey included significant roles at Newzulu Limited, where he served as the Chief Technology Evangelist from February 2015 to August 2016, and at Filemobile.com, a company he founded and led as Founder and CCO from July 2005 until its sale to Newzulu in February 2015. His career spans over 20 years in the technology industry, developing online software, user-generated content platforms, and media companies. His experiences have taken him across North America and Australia, working with some of the world's largest media companies.
Hulford's educational background includes completing his undergraduate degree at the University of Toronto - New College, where he majored in Urban Geography and Theory. Additionally, his profile highlights his personal interests, including his commitment to environmentalism and his passion for swimming.
Underknown, under Hulford's leadership, has grown to be the third largest factual social media video producer globally, as of September 2021, according to Tubular Labs. The company's success is underscored by its mission to use data science, workflow innovation, and talented storytellers to produce captivating video storytelling for social media in various languages. This mission has attracted more than 70 million followers across its channels, engaging them for an average of 400 million minutes every month over 60+ channels.
Hulford's leadership and innovative approach to digital storytelling have undoubtedly made a significant impact on the media landscape, showcasing his ability to blend creativity with technology to educate and inspire global audiences.